Content Strategy

Together with the company, we build a strategic plan focused on conveying powerful, interesting and quality contents to the audience in order to increase the business results.

Why it’s relevant

Online marketing places the consumer at the heart of the business strategy, focusing on key contents such as personalisation, multichannel, relation and listening.

To convey the right quality content through the most suitable channel and to the desired target audience is the base of the successful strategy of brands and companies from all over the world. Successful marketers spend an average of 40% of their budget in Content Marketing activities.

Source: Content Marketing Institute

Source: Share of organizations with a content marketing strategy in place worldwide, Statista, 2020

Benefits

We analyse and define Content Strategy action plans to:

Attract loyal clients

Increase brand awareness

Differentiate from competitors

Communicate effectively with the desired target audience

We design field specific solutions

Publishing plan
Storytelling
SEO optimisation
Marketing e-mails

Other services

Content Analysis Report

Customised monthly report for the client which describes best practice, relevant information for the client’s reference market and recommendations regarding contents and storytelling.

Development for the companies

Our experts can train a company’s managers and employees in order to increase the knowledge of the organisation, and to make the clients as independent as possible in the reading of marketing analysis and in the understanding of web and digital dynamics.

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Partners

Thanks to our many technological partners, we have the best solution for more structured organisations and small companies and startups alike.

Our solutions are able to integrate with the legacy systems already in use in your company, reaching a complete synergy between technologies and avoiding other development and migration costs deriving from the implementation of non-customized solutions.

Our method

Our methodological approach involves:

Internal assessment
Client’s internal assessment, aimed at acquiring information on the company and processes
Context analysis
Market benchmark through the comparative analysis of the competitive context and proprietary researches specific to the sector
Strategic plan
Creation of a publishing strategy and evolution plan followed by the validation of the proposed models