Social Media Management

We define and manage an integrated strategic plan to communicate correctly and efficiently on Social Media.

Nowadays, social media are an essential communication tool for companies. In fact, the public relies on the social channel to be supported in all the stages of its relation with the client. Therefore, communication has to be of value and it has to show that the brand is there for its audience.

In 2020, 3.8 billion people use Social Networks in the world, and 35 million in Italy, where the 8% of companies’ online turnover comes from social media.

Digital in 2020, We Are Social
CA | Rapporto e-commerce 2020

Source: Forecast of the Social media user penetration rate in Italy from 2018 to 2024, Statista, 2019

Benefits

We analyse and define the client’s Social Media to:

Improve brand visibility

Increase brand awareness

Oversee online conversation

Create a community

We design field specific solutions

Publishing planning
Social Monitoring
Social Analytics
Community Management

Other services

Social Media Analysis Report

Customised monthly report for the client which describes best practice, relevant information for the client’s reference market and recommendations regarding social media, social influencer and community.

Development for the companies

Our experts can train a company’s managers and employees in order to increase the knowledge of the organisation and to make the clients as independent as possible in the reading of social media analysis and in the understanding of web and digital dynamics.

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Partners

Thanks to our many technological partners, we have the best solution for more structured organisations and small companies and startups alike.

Our solutions are able to integrate with the legacy systems already in use in your company, reaching a complete synergy between technologies and avoiding other development and migration costs deriving from the implementation of non-customized solutions.

Our method

Our methodological approach involves:

Internal assessment
Client’s internal assessment, aimed at acquiring information on the company and processes
Context analysis
Market benchmark through the comparative analysis of the competitive context
Strategic plan
Creation of a publishing strategy and community management, followed by the validation of the proposed models